Inspired to Dream: Becoming a Leader

In 2022, Onlea partnered with Alberta School of Business at the University of Alberta to develop an accredited course designed to be taken over the course of a regular 12-week semester.

Inspired to Dream: Becoming a Leader is designed for first-year university students—both local and international—interested in learning new ways to actively shape their future. The goals of this course are to introduce leadership as an academic discipline relevant to all programs and career paths, enable students to see themselves in leadership roles, and provide the tools for ongoing leadership skill development.

As an interdisciplinary course intended to represent the School of Business, it was important that Inspired to Dream: Becoming a Leader be both friendly and consistent with the UAlberta brand. Plain language was used throughout the course and particular attention was given to audio and video elements, which needed to have high production values but also provide a strong sense of authenticity. A wide variety of leaders from different professional, ethnic, and cultural backgrounds were invited to contribute; storytelling was used heavily to reinforce concepts.

This course, launched in fall 2022, is currently available on UAlberta’s eClass learning management system (LMS). University Calendar Listing.

As part of this project, Onlea also produced a short promotional video for the course:

INT D 101 - Inspired to Dream: Becoming a Leader (1-minute video)

Services

Art Direction
Video Production
Script Editing